VP of National Sales

We are looking for an experienced CPG / Cannabis Sales leader to join our team. As WYNK's Vice President National Sales, you will be responsible for growing the WYNK brand and revenue through its team of processing partners. We are seeking an experienced, enthusiastic, and strategically minded individual interested in driving top-line growth for a cannabis beverage brand that offers consumers a relaxed buzz without a hangover!

Responsibilities

  • Develop and lead execution of breakthrough sales and GTM plans that build brand equity and loyalty in collaboration with internal teams and distributors.
  • Work with processing partners and distributors in compliance with state regulations to increase regional and national distribution footprint.
  • Manage and build processing and distribution relationships and network.
  • Lead retail strategy, pricing, new product launches and manage field activation, distributor education, and consumer events
  • Responsible for top -line revenue growth and distribution expansion throughout the US.
  • Manage sales team P&L.
  • Work with marketing to analyze sales tracking, reporting, and competitor and customer insights analysis and quickly adapt strategy accordingly.
  • Maintaining a deep understanding of category, competitive, and consumer dynamics.
  • Working closely with the compliance team to navigate the highly regulated -nature of the cannabis category. VP National Sales

Physical Requirements

No description provided.

Working Environment

No description provided.

Experience

  • Bachelor’s degree in marketing or related field
  • 10+ years of consumer packaged goods sales experience; 3+ within consumer or retail cannabis industry.
  • People management experience required
  • Strong analytical and creative problem solving abilities
  • Experience working with MSOs
  • Knowledge of product pricing, packaging, distribution and positioning
  • Familiarity with state and federal cannabis laws and regulations
  • Organizational skills, experience meeting tight deadlines
  • Excellent communication and teamwork skills
  • Results -driven attitude

Education

No description provided.

About Wynk

Casey Parzych, Shawn Sheehan and Angus Rittenburg aren’t just dudes with cool names. They are the brain trust behind Wynk. They’ve been engineers and entrepreneurs and lots of things in between. But what they’ve always dreamed of is crafting a delicious drink that actually helps people unwind, without impacting how they feel the next day. Because we can all agree that hangovers really suck. So they took that dream, mixed it with plenty of quarantine thinking time, and Wynk was born! We make Wynk on -site in states where it’s legal using the equipment that lives on the back of our Wynk Wagon℠ 18 -wheeler. So while other beverages make their drink in a single location and ship to market, we actually flipped the script and bring the factory to the market. Crazy, huh? But you gotta do crazy things when you’re chasing a dream this delicious.




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