Marketing Director

The Marketing Director will be responsible for leading the design and advertising message for the company and product brands, reporting to the Chief Executive Officer. You will also create content, along with our marketing team from product and packaging communications, multimedia platforms, including video content, social media, web based digital content, and ad hoc content for our retail sales team. As a leading member of the marketing team, you will lead the development of creative content for product and company advertising campaigns, sales, and technical communications, which includes both digital and printed product literature. Coordinate photography for product and company initiatives. Coordinate brand communications across the company website, and social media platforms. Support and interact with sales and marketing teams by reviewing trade publications, and competitive advertising communications via varying media. Accomplishes team goals by accepting ownership for executing new and different requests; exploring opportunities to add value to job accomplishments.

Responsibilities

Develop and execute an effective marketing strategy, branding initiatives, new product introductions, and other marketing projects.Responsible for all aspects of Brand Management – engage customers / consumers and build brand equity across Social, Digital, Website development, grassroots events locally and all relevant platforms to allow maximum reach.Develop a comprehensive market intelligence plan to capture competitive product information, collect customer feedback, and analyze market trends to identify and evaluate potential and existing customers, competitors, as well as markets for our existing and potential products.Own creative development for packaging and digital content.Support innovation by creating successful launch campaigns for new products and new locations.Participate in pricing strategies to meet market and profitability goals.Work with the sales team to ensure branding messages are clear and aligned.

Physical Requirements

Full -time availability (45 -50 hours per week)Ability to pass a criminal background checkMust be 21+ years oldValid driver’s license with reliable access to transportation and the ability to travel within the state of MichiganCan lift up to 40lbs, bend, stand, and stoop for extended periods of time

Working Environment

The ideal candidate must be self -motivated, have a positive attitude, and a strong work ethic and must possess the following characteristics:Detail orientedEffective at multitaskingComfortable in a fast -paced environmentHighly organizedTrustworthy, discreet and ethicalEntrepreneurial mindsetInterested in cannabis industry

Experience

Professional demeanor and excellent communication and written skills.Proficient in Google Suites and Microsoft Office (Outlook, Word, Excel and PowerPoint).Email + SMS CRM (ex: MailChimp, SpringBig, FlowHub)Social Media Ins -and -Outs (ex: Facebook, Instagram, LinkedIn, YouTube, etc.)WordPress (or similar website CMS)Experience with Cannabis marketing is highly preferred.Strong brand building foundation is a must.Ability to target the Cool/Hip/Vibe age group effectively.Experience developing packaging for products.Demonstrable experience designing and implementing successful marketing campaigns.Strong leadership skills. “Hands On” management style.Excellent collaboration and communication skills.Strong analytical and project management skills. Strategic mindset, with the ability to make difficult decisions. Proven ability to work in a fast -paced environment.Strong customer service orientation.Able to effectively interface with all levels and departments within the organization.

Education

Bachelor's degree required (or comparable experience) preferred.3+ years Director of Marketing experience preferred.

About Quality Roots

Quality Roots Inc. is continuing to grow itself in the Michigan cannabis industry (no pun intended) and is excited to announce several new opportunities to join our team. We are seeking passionate industry leaders to elevate our corporate management positions. We also seek top class general managers to lead dispensary sale operations and patient care specialist (budtenders) to sell our products to the communities we serve.




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