Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region.
Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.
Schedule and conduct budtender training.
Schedule and conduct consumer-facing pop-up events with preferred retail partners.
Support national and regional initiatives to drive sales performance and build brand loyalty.
Collect and share marketing and sales recaps to key stakeholders.
Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.
Work with Marketing Director and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs.
Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.
Track results of all national and regional campaign activity and make recommendations for future activity
Passion for Wana Brands and the industry
Must be licensed/badged according to Nevada state requirements
BA Degree in Business, Marketing or related field required
Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.
Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
Ability to help plan, execute, and analyze an overall marketing strategy.
Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute and report on marketing programs.
Ability to interact with various levels of stakeholders and make decisions based on data and insights.
Excellent knowledge of marketing planning tools and strategies.
Reliable vehicle for travel to in state events and retail locations.
Ability to work occasional weekends and evenings.
This position does require some evening and weekend work depending on the event schedule.
Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.
No description provided.
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Our mission is to help people enhance their lives physically, creatively, and emotionally through the responsible use of cannabis. We are the nations #1 gummie and currently have operations in 11 states and Canada, and growing!