Field Marketing Manager

Wana is currently hiring a Field Marketing Manager to help promote the brand and execute marketing campaigns and promotions that align with brand goals. This person will work closely with marketing and their regional sales team to promote lead generation and create upsell opportunities. This role will be responsible for overseeing all field marketing efforts in their region. Copy and paste URL to apply: https://wanabrands.applytojob.com/apply/iZ4rC3WD4v/Field-Marketing-Manager

Responsibilities

Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region.

Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.

Schedule and conduct budtender training.

Schedule and conduct consumer-facing pop-up events with preferred retail partners.

Support national and regional initiatives to drive sales performance and build brand loyalty.

Collect and share marketing and sales recaps to key stakeholders.

Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.

Work with Marketing Director and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs.

Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.

Track results of all national and regional campaign activity and make recommendations for future activity

Physical Requirements

Passion for Wana Brands and the industry

Must be licensed/badged according to Nevada state requirements

BA Degree in Business, Marketing or related field required

Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.

Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.

Ability to help plan, execute, and analyze an overall marketing strategy.

Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute and report on marketing programs.

Ability to interact with various levels of stakeholders and make decisions based on data and insights.

Excellent knowledge of marketing planning tools and strategies.

Reliable vehicle for travel to in state events and retail locations.

Ability to work occasional weekends and evenings.

Working Environment

This position does require some evening and weekend work depending on the event schedule.

Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

Experience

No description provided.

Education

No description provided.

About Wana Brands

Our mission is to help people enhance their lives physically, creatively, and emotionally through the responsible use of cannabis. We are the nations #1 gummie and currently have operations in 11 states and Canada, and growing!




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