CRM Associate

We are looking for an experienced CRM marketer to serve as our new CRM Associate, who can work hand in hand with the CRM & Loyalty team to execute and optimize email and SMS campaigns to help drive Grassdoor's user retention, reduce churn, and increase overall customer satisfaction. Your primary focus will be on knowing our customers in and out to drive increased satisfaction and engagement. You will help dig into: What motivates our customers' purchase behavior? What are their purchasing patterns and what drives reorder? When are they most likely to churn? What are the key opportunities for improving their experience and driving loyalty? etc. You'll then ideate and drive initiatives end-to-end that increase customer satisfaction, engagement, and lifetime value. If you have excellent communication skills and a passion for retention strategies, we want to meet you. Ultimately, you will execute our company's retention efforts to help us achieve our immediate and long-term business goals.

Responsibilities

-Execute our promotion calendar, balancing: offers, segmentation, and partner deals

-Optimize our segmentation strategy to further improve retention and loyalty

-Use data and qualitative insights to identify pain points and solve them for customers

-Create CRM automations and work on an A/B testing roadmap (layout, format, frequency, schedule, creative, copy, and more) to improve email and SMS performance

-Manage end-to-end deployment of email, SMS, push and in-app campaigns. Includes driving the creative review process, working with designers and copywriters, identifying target audience segments and capturing feedback from multiple partners

-Set up and monitor complex journeys, triggers and automations, partnering with engineering to ensure dynamic events and data are routed to our CRM platform

-Create programs to improve personalization and accelerate order frequency of our healthiest users

-Analyze campaign results, develop benchmarks, and create and share regular performance reports

Physical Requirements

No description provided.

Working Environment

No description provided.

Experience

No description provided.

Education

No description provided.

About Grassdoor

Grassdoor is California's safest, fastest, and most reliable weed delivery service. Named “Best Cannabis Delivery Service'' by Merry Jane, “the 'go-to' platform for cannabis on demand” by Business Insider, and “hands down, the easiest way to order weed delivery'' by Thrillist, Grassdoor carries California’s largest selection of cannabis products from top brands, available for same-day and next-day curbside delivery -- or within minutes via the on-demand ASAP menu.

Join the team at Grassdoor and excel in the fastest growing industry in America. Our drivers are the backbone of our company, driving with Grassdoor means: full-time wages with guaranteed hours, keeping your tips & earning bonuses, and medical benefits, employee perks, and more.




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