Brand Ambassador (Eastern MA)

The Brand Ambassador plays a key role in representing the Fernway brand at dispensaries and industry events. This position supports both the Marketing and Sales teams to increase brand visibility, directly engage consumers, and strengthen key partnerships. The job is full-time. In-store events take place on Thursday night, Friday (all day) and Saturdays (all day.)


  • Support Marketing and Sales teams in the field through best -in -class implementation of marketing activations including but not limited to in -store pop -ups and other industry events
  • Work collaboratively with Account Executives to increase sales, engage retail sales staff, merchandise displays, and increase Fernway brand presence in -store
  • Always represent the brand and company in a positive and professional manner
  • Maintain high level of product knowledge and clearly communicate product details and benefits to customers and retail staff
  • Activate retail accounts through marketing and sales initiatives, events, and merchandising product displays
  • Build and maintain positive relationships with industry and dispensary contacts
  • Provide regular post -event reports to Sales and Field Marketing team
  • Collaborate with Sales Team to identify & prioritize account needs, growth opportunities, and implementation of sales & marketing initiatives

Physical Requirements

Qualifications and Requirements:

  • Highly approachable & friendly personality
  • Ability to communicate effectively, both verbally and in writing
  • Experience in retail sales, including persuasion, overcoming objections, active listening, and negotiation
  • Ability to work a flexible schedule
  • Skilled in relationship building
  • Punctuality and excellent time -management skills
  • A high degree of integrity and ethical conduct at all times
  • Comfortable with technology & computers
  • Strong attention to detail
  • General understanding of cannabis vapes & cannabis culture
  • Must have own vehicle with sufficient space to transport event materials to and from events across MA
  • Must pass a background check in accordance with all applicable federal and state laws'

Working Environment

Work location is on the road with occasional visits to HQ in Northampton, MA as needed


No description provided.


No description provided.

About Fernway

Fernway is a cannabis vape brand with its production & fulfillment facility located in Northampton, Massachusetts. The company is a dynamic, rapidly -growing cannabis start -up.

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