The Brand Ambassador will be responsible for spreading brand awareness and increasing wholesale sales through field marketing efforts, product trainings and patient engagement. We re seeking someone dedicated to creating a dominant presence by managing positive customer-focused relationships with all New York licensed medical marijuana dispensaries and staff.
Desired candidate will engage with dispensary partners and possess the ability to Uplift Others through education & promoting the power of cannabis is medicine.
The Brand Ambassador will report directly to the Regional Sales & Marketing Manager and be in the field 75% of the time with ability to commute to our NY grow facility as needed.
The Brand Ambassador will update company sales software daily and must adhere to all New York Department of Health regulations.
Essential Duties and Responsibilities:
Prospect and maintain a highly organized schedule of regular on-site & off-site staff education meetings and events.
Engage with vendors and collect feedback on products; submit additional collateral requests based off feedback. Bring client feedback to company management; assist with improvements in strain/genetic literature, cannabinoid and terpene profile matrices, marketing, and sales tactics based on feedback.
Develop strong working knowledge of the New York DOH Medical Marijuana Program (NYDOHMMP) and understanding of the competitive market; keeping industry knowledge current and up-to-date.
Identify and sustain key merchandising opportunities for accounts with dominant product placements and displays; ensuring execution and alignment with all sales programs.
Present and discuss sales and marketing collateral, brand values, products, cultivar genetic information and value adds.
Support Regional Sales & Marketing Manager by effectively communicating and maintaining inventory levels on all point of sale items and collateral.
Serve and support Vireo as a brand representative for community outreach, industry events and trade shows as opportunities occur. Transport, setup, breakdown and maintain trade materials and table displays as needed.
Identify and follow up on leads via phone and email, documenting all attempts and outcomes of leads.
Maintain all applicable reports and records, including those mandated by the NYDOH.
Be our local New York wholesale representative with extensive knowledge of specific items in the Medical Marijuana space
High School Diploma
More than 1 year of formal sales/networking experience
Excellent verbal and written communication skills
Excellent presentation skills, sociable, outgoing
Ability to work independently and as a team, both in person and remotely
Experience working in a sales role in a highly regulated industry preferred
Experience with sales management or CRM software preferred
Must be 21 years of age or older
Ability to pass a background check
Ability to travel
Clean driving record, and valid New York driver s license required
50-75% travel by car, with occasional weekends and overnights as needed
Long periods of prolonged sitting and standing
Long periods of prolonged use of office equipment including computers and phones
Requires normal range of hearing and manual dexterity sufficient to operate a computer
May require lifting up to 25 pounds occasionally