BDR - Cannabis Cultivation/ Indoor Ag

The Business Development Representative is responsible for turning leads into qualified opportunities by partnering with Marketing and the Account Executive to create and execute program and outbound lead generation campaigns. This position will focus on sales prospecting, as well as closing opportunities directed by the Account Executive. The BDR will be expected to report on qualification and call activity and stay thoroughly informed on all products and the cannabis cultivation industry in general. urban-gro desires a collaborative and energetic individual that can contribute to the sales and marketing teams, work in a dynamic environment, deliver messaging and product feedback to the marketing and product organization while working proactively to drive overall sales performance.


Leveraging such tools as and CannaBiz Media, along with trade show leads, partners, Linked In, and social media to compile lists of prospective customers and identify key contacts for use as sales leads. Effectively articulating, marketing, and selling urban-gro’s products and services. Qualified lead generation, Cultivation Needs Analysis (CNA’s), and generating activity to scheduled urban-gro events such as webinars, lunch & learns, and/or trade shows. Participating in urban-gro’s marketing efforts. Setting up meetings and appointments with qualified prospects. Assisting the Director of Sales in identifying and cultivating relationships with strategic partners and resellers. Keeping accurate logs, adding lead notes, activities, contacts, company, and meeting notes in Salesforce. Proficient in qualifying urban-gro’s prospects per the urban-gro selling system, ensuring efficiency and effectiveness Discussing the benefits of the urban-gro solution to qualified prospects. Interacting with prospects and customers via telephone and email with high attention to detail. Consistently achieve qualified opportunity quotas to ensure territory revenue objectives.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.

Working Environment

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.

This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.


Cannabis Industry Experience HIGHLY recommended Online research, including prospect/customer exploration, identifying viable events to drive growth, and understanding state cannabis regulations and laws. Communication proficiency (written and verbal). Proven history of leads generation, appointments, and closing opportunities over the phone. Teamwork skills. Leadership and mentoring. Customer focus. Strategic thinking. Results-driven. Technical capabilities. Self-motivated, with a strong work ethic. Demonstrates honesty and integrity at all times. Must be able to travel within North America while maintaining professional decorum


Bachelor’s degree in business administration, or related field preferred.

About urban-gro, Inc (NASDAQ: UGRO)

By combining our design and integration services, an industry-leading suite of cultivation equipment and crop management products, including proprietary technology solutions, urban-gro provides integrated solutions for today’s indoor horticulture market to efficiently manage, optimize operations, and building performance. At urban-gro, Inc., we engineer and design indoor controlled environment agriculture (“CEA”) facilities and then integrate complex environmental equipment systems into those facilities. Our custom-tailored approach to engineering design, equipment sourcing, and the integration of complex equipment systems provide a single point of accountability across all aspects of indoor growing operations. We help our clients achieve operational efficiency and economic advantages through a full spectrum of solutions focused on facility optimization and environmental health, which allows our clients to manage their entire cultivation lifecycle, establishing facilities that operate and perform at high levels.

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urban-gro, Inc (NASDAQ: UGRO)

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