Associate Brand Manager

We are looking for an Associate Brand Manager to participate in designing and implementing effective marketing strategies to build our brand and increase customer engagement. You will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand. You have a deep understanding of multiple distribution channels and advertising activities.

Responsibilities

Conduct research to identify market trends and target customers’ preferences

Support creation of marketing plans to increase brand awareness, improve brand perception, and better position Calyx in the minds of our customers and end consumers

Ensure strong brand presence in online and offline channels

Review packaging and positioning of products and suggest/manage improvements to sample kits and other sales tools

Research competition and identify opportunities for growth

Report to the Senior Brand Manager on the results of marketing campaigns and project statuses

Coordinate with the Product Marketing Manager (to be hired!) to ensure consistency across product-level communications

Assist in developing effective media campaigns and choosing appropriate distribution channels

Participate in organizing promotional events to positively present our company and work closely with Customer Marketing Manager to identify ways to further the Calyx Containers Brand in the eyes of our customers

Help drive the schedule, management and delivery of projects on-time and on-budget

Physical Requirements

No description provided.

Working Environment

No description provided.

Experience

Bachelor’s degree in Marketing, Communication, Business Administration or related field preferred

Experience with product pricing, packaging and positioning

Familiarity with distribution channels and media marketing campaigns

Knowledge of digital marketing tools and techniques

Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)

Excellent communication skills

Cannabis and/or packaging experience highly desired

Education

No description provided.

About Calyx Containers

Calyx Containers exists to solve some of the largest problems facing the budding cannabis industry: packaging and inventory management. Rooted in the cannabis industry, our passion is transforming how people transport, brand, and consume the products they love. We’ve developed a suite of packaging products for flower, concentrates, joints, in addition to a modular tray system designed to standardize the transportation and reconciliation process. We’ve made it easier for industries requiring child-resistant packaging to be compliant in a unique and modern way.

At Calyx, we hold sustainability as a core value in all decision making processes. This is the foundation for our mission: to design, manufacture, and sell >1 billion non-fossil fuel based products. Working towards a closed loop system for 100% product reprocessing, with many products and patents pending, we’re delivering on our promise to improve the way that businesses are run in the legal cannabis industry, and beyond.




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